Friday, May 4, 2018

Major boot manufacturers and retailers – Nike

Nike was established in 1964 and within two decades had the majority market share in soccer. adidas, the second-largest sportswear company, enjoyed supremacy for decades but was under constant challenge from Nike, the world's biggest sportswear company with an estimated $25 billion in revenue and a 17 percent market share. Together these companies have dominated the soccer boot market. For FIFA World Cup Brazil 2014 Nike signed six of the best players in the world including the top ranking Cristiano Ronaldo (Portugal).

Nike began its football journey back in 1971 with the release of ""The Nike" football boot, the first shoe to bear the Swoosh logo. The boots proved unpopular so it was back to the drawing board.

The Nike Tiempo Premier boots were introduced at the 1994 FIFA World Cup in the United States . Nike supplied boots to ten of the players in the final, between Italy and Brazil. Sponsorship agreements were reached with Brazilian Romário and Italian Paolo Maldini for the use of Nike Tiempo boots. Such attention broke the dominance of Hummel, Puma, and Adidas, who up until then were the favoured brands for international soccer players. The Nike Tiempo boot became an evergreen.

The Nike Tiempo Legend V (now 0.8 ounces lighter than its predicesor) will be worn by Sergio Ramos (Spain ) , Gerard Piqué (Spain) , and Andrea Pirlo (Italy) .

The The Hypervenom featured a NikeSkin upper that blended synthetics, mesh and All Conditions Control(ACC) was by England’s Wayne Rooney (England), Daniel Sturridge and Danny Welbeck, as well as Neymar Jr. ( Brazil ) and Clint Dempsey (USA).

The Nike Magista Obra FG was a return to the ankle boot style (mid cut) and worn by Thiago Silva the captain of Brazil. The new generation Magista was lightweight and made with thin leather and a mesh sockliner. According to the manufacturer, the knitted exterior of the boot enhanced fit. Studs were designed to maximise speed and abrupt changes in body movement as well as aid pushing off and sprinting.

The original Mercurial football boot was released in 1998 and established Nike as the leader in football boot innovation. The latest Nike Mercurial Superfly graced the feet of Cristiano Ronaldo.

Nike sponsored 10 national teams including: Brazil , England, France, Portugal, Netherlands, Greece, Croatia, USA, Australia , and South Korea .

Neymar (Brazil) played the first half against Chile with his new golden boots. However because they were uncomfortable he changed into his regular orange cleats for the second half. Nike’s Neymar's exclusive golden model had the drawing of a spray can on the sole, and sold for more than $500 in Brazilian stores.

Nike Mercurial Superfly 2018 World Cup cleats will be worn by Cristiano Ronaldo in Russia. Built for speed, the Nike Mercurial Superfly VI boots have a one-piece Flyknit upper with ACC (All Conditions Control). There is a new 3-D structure towards the front of the upper to give improved control.

The 2018 World Cup Nike boots pack includes the current-gen Nike Hypervenom, Magista and Tiempo boots as well as the next-gen Nike Mercurial 2018 World Cup cleat.


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