Friday, June 17, 2016

Euro 2016: adidas on top

adidas is an official sponsor of Europe’s football governing body UEFA and has long been the world’s top football brand, but it was overtaken in the market for boots in 2014, prompting adidas to launch popular new ranges and to focus its marketing spending on more top teams and players. adidas expects sales of football boots, shirts and balls to rise 14 percent to a new record of 2.5 billion euros (£2 billion) in 2016, helped by reclaiming leadership of top European markets for football footwear from arch rival Nike. Footwear and balls together account for about half adidas’ expected sales of football gear of 2.5 billion euros, while replica team shirts make up the rest.

Adidas is kitting out nine of the 24 teams playing at Euro 2016, including reigning champions Spain, while Nike has six teams, including hosts France and England, and smaller German brand Puma has five, including Italy.

Saturday, June 11, 2016

#DisneyXDFC | Good As Goaled | Official Disney XD UK HD

Disney EMEA announces the launch of Disney XD FC, a series of animated football (or soccer) themed shorts that will take the field on multiple platforms this summer across EMEA, Latin America and the U.S. The 10 original cartoons, each two- to five-minutes in length, were commissioned from top animation talent across Europe, Africa and Latin America.

Friday, June 10, 2016

The Concave soccer boot: Yet another Australian Marvel

Australian, Craig Johnston (Liverpool FC) introduced rubber ribbing across the top of the adidas Predator boot to allow soccer players to curve the ball. Inventor, David Miers elongated the studs on his Blades football boot to improve the grip on the ground. Both innovations now feature with slight brand variation on almost every football boot produced in the world.

The latest addition to this Australian inventive lineage is the Concave boot conceived by Alan Gerrand and designed by Cobalt Niche. The boot has a special plastic concave tongue to increase the power, speed and accuracy of a kick. Sixteen years in the making Alan Gerrand asked his father, a former aeronautical engineer, for advice. Based on an egg and space relationship design consultants Cobalt Niche built a prototype boot and former Socceroo Michael Petersen gave it a road test.

Independent scientific investigations at Deakin University involving kicking analysis tests were undertaken in 2012 and the new boot demonstrated statistically significant increase in ball velocity and in rebound velocity. More design requirements were necessary to appease players hestitant to be seen in boots with an unusual long panel on the boots’ upper. Modification done, the Cobalt Niche 2016 range, has a cut down concave tongue from the full-lace length to just the upper section. The 2016 Concave range has just received an Australian Good Design Award.